Organizations in order to have successfully implementation and fully establishing their strategy or management operations need targeted assessment. In this paper, using the combination of BSC (a framework for performance evaluation of multiple perspectives) and AHP ( a More
Organizations in order to have successfully implementation and fully establishing their strategy or management operations need targeted assessment. In this paper, using the combination of BSC (a framework for performance evaluation of multiple perspectives) and AHP ( a Multi-criteria decision model which Deciding tools to prioritize multiple views of performance indicators and to establish a single standard for ranking of alternatives), technical and vocational organization centers in Guilan are considered for investigating their performance. The best important of advantage this approach, based on several indicators which consider the whole aspects of evaluation not only rely on financial evaluation For this research, the descriptive and inferential type is defined which uses questionnaires and interview from the experts in technical and vocational organization centers in Guilan. The results of this paper from the multi-dimensional assessment assist the managers of technical and vocational organization centers, ranking the indicators, and major centralize and reinforcement on indicators with low priority, and further emphasize and for indicators with high priority in investing and targeted schematization.
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Performance evaluation is a fundamental necessity in facing and coping with changes and continuous improvement activities. Insurance companies to determine your current position and survive and thrive in today's competitive world must continually methods and models to a More
Performance evaluation is a fundamental necessity in facing and coping with changes and continuous improvement activities. Insurance companies to determine your current position and survive and thrive in today's competitive world must continually methods and models to assess and improve their performance and activities of the organization are ongoing. The aim of this study is to evaluate the performance of insurance companies based on Shannon's weighting entropy and the ranking method is done according to grey VIKOR technique address. The performance evaluation is conducted based on the Balanced Score card method. Moreover, instead of using the linguistic variables and absolute numbers we will use grey numbers Tuesday parameterization. Grey VIKOR is a one of the most developed approaches of multi-criteria decision making under uncertainty conditions. Furthermore, the actual weights based on the concept of objective to regulate the mental weights of Shannon entropy can be used by the decision-makers. The current study has been worked on five insurance companies. According to the data gathered from the questioners the quantity value of the insurance companies has been calculated based on the final weights resulted from Shannon's weighting entropy and the grey VIKOR method. The results revealed that MELLAT insurance company obtained the highest value of (0.9334) and the lowest value (0) belongs to Dana insurance company. Accordingly, Dana Insurance is ranked in the first position, Iran Insurance the second, Alborz Insurance the third, Asia Insurance the fourth and MELLAT insurance the fifth.
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Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of More
Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of e-marketing of commercial organizations that strengthen this type of alignment. The statistical population of this study includes Iranian companies which are active in the field of digital marketing and have received the Enemad. The number of samples was determined via a random sampling method and using the Morgan table as 384 samples. The research data were collected through questionnaires that were provided to managers and e-marketing and planning experts in these companies by e-mail and Google Form. Questionnaire items were designed in two sections: the first one examined the alignment factors in the company, and the second one surveyed the results of its performance through a balanced scorecard. Replied questionnaire analysis was performed using SPSS and Lisrel software. The research method in this study is quantitative and survey. Using the SEM method, a conceptual model for e-marketing alignment and grand strategies of commercial organizations has presented. Performance measurement of organizations that have used alignment factors with the balanced scorecard method in 73% of cases shows better results than other organization.
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